December 31, 2018 at 02:02PM
How Amazon is opening tiny stores, adding local language descriptors, and accepting cash payments to target the 800M people living outside India’s big cities (Eric Bellman/Wall Street Journal)
DHOWACHALA, India—Amazon.com Inc. is building a logistics network from scratch to target customers in India’s rural backwaters—the home of more than 800 million people, many of whom have little access to retailers. Most are new to online shopping and often don’t have smartphones, credit cards or even delivery addresses.
What they do have is money to spend.