As newsrooms face steep advertising declines during the COVID-19 pandemic, we’re focusing on programs to help grow revenue for news organizations. As the nature of working continues to change, publishers are investing in digital growth and sharing their findings with the news industry through virtual events. Read on for July updates from the Google News Initiative.
The GNI Subscriptions Lab expands globally
The GNI Subscriptions Lab helps news organizations grow direct reader revenue. The program is expanding to Asia Pacific for the first time, and will be running in the region through a partnership with WAN-IFRA and FTI Consulting. Applications are open until August 14th, 2020.
We also shared initial takeaways from the discovery phase of the GNI Subscriptions Lab in Europe with INMA and their members. These include three early industry findings about how publishers can align their reader revenue strategies around core business goals.
Indonesian publishers share program lessons with local news community
In Indonesia, we started a six-month informational series called Google for Media, in which publishers share lessons from their participation in GNI programs with the broader local news community. During the first event, Innovation in the Newsroom, presenters discussed leading through innovation, building and monetizing an online presence and applying design thinking to newsrooms.
New resources for podcast creators
We launched a training course to help podcast creators learn how to use our new analytics tool, Google Podcasts Manager. The tool helps podcasters get to know their audience better and reach new listeners across Google. We also announced a new round of applications for this year’s Google Podcasts creator program. Created in partnership with PRX, the creator program seeks to elevate underrepresented voices in podcasting by providing free training, equipment and funding. This year, the program will train producers with an existing show who want to take their podcast to the next level. BIPOC podcasters and creators from traditionally marginalized groups are encouraged to apply. The application deadline is August 9 — learn more and apply today.
Virtual News Impact Summits for European publishers
Organized in partnership with the European Journalism Centre, this year’s News Impact Summits will explore the intersection between journalism, technology and innovation. There will be three Summits throughout October and November of this year, focused on audience, audio and voice and data journalism. For this first time in six years, the summits will move online and will be live-streamed to make sure you can join the discussion wherever you are. Registrations are now open for all three events.